40 Million People Move Each Year – Some are Your Customers


According to the U.S. Census Bureau, approximately 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year.

Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of any type.

According to a survey by Epsilon, most new movers are between the ages of 18–34 and typically relocate in response to a significant life event, such as a marriage, divorce, new job, or new addition to the family. As a result, they are often looking for new upgraded products and services and will spend, on average, $9,000 on goods and services during a move.

They rely on word of mouth and direct mail to find new businesses – and those that reach them first are more likely to make a lasting impression that keeps new movers to the area coming back.

Town Hall understands the importance of targeting movers during these important periods of elevated spending and increased brand engagement. However, effective new mover marketing strategies require more than just purchasing a new mover list from a third-party vendor. A data-driven approach, utilizing different types of mover data, analytics, and segmentation will drive much higher engagement versus a traditional “spray and pray” mass mailing.

Focusing your marketing through Town Hall will ensure you will bring in new customers that fit your profile and you’ll always be one step ahead of your competition. We’re budget friendly and you’ll be easily able to track your results.